(NEW YORK) — In distinction to the decline in building guest satisfaction, customers of rental automobile corporations square measure as glad as they have been within the last seven years, in line with the J.D. Power and Associates 2012 North America Rental automobile Satisfaction Study.
The study graded twelve rental corporations. Enterprise came out on prime, followed by National and Alamo.
8. ACE Rent a automobile
10. Advantage Rent a automobile
12. Fox Rent a automobile
“The rental automobile trade continues to boost up its game, building on enhancements within the rental automobile client expertise revamped the past many years, whereas additionally making the most of higher satisfaction levels with value and costs relative to previous years,” aforementioned Stuart Greif, vp of the travel follow at J.D. Power and Associates. “However, there still square measure tremendous opportunities to leverage technology to deal with client pain points within the rental automobile expertise. there’s additionally a chance to form the foremost out of workers interactions with clients and lift customer satisfaction levels even higher.”
While business customers tend to be a lot of essential of their rental automobile expertise than do leisure/personal customers, they additionally tend to be a lot of loyal. The study finds that thirty three % of business customers say they “definitely will” rent from an equivalent complete once more, compared with twenty six % of leisure/personal customers.
Among leisure/personal customers, forty one % elect their rental company supported value. For business travelers, that variety is simply twenty four %.
The study measures overall client satisfaction with dealing cars at flying field locations by examining six factors (listed so as of importance): prices and fees; pick-up method; come back process; rental car; shuttle bus/van; and reservation process.
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