TrueCar creates industry-relations post to swish dealer ties

TrueCar Inc. is popping to Pat Watson, former chief of the South arolina Automobile Dealers Association, to undertake to repair relations with dealers nationwide.

TrueCar, an internet vehicle searching network and sales lead generator, has added the position of vp of trade relations to its govt management team and appointed Watson to fill it, TrueCar said these days.

Watson can oversee relationships with dealer associations at the national, state and native levels. He joined TrueCar on March twelve.

Watson “is a real advocate for dealers and can facilitate TrueCar to remain targeted on ensuring that our dealer partners’ wants are met,” TrueCar founder and CEO Scott Painter said.

Watson was with the South Carolina Automobile Dealers Association for thirty-nine years, rising to CEO in 1976, TrueCar said. He conjointly has sat thrice on the board of administrators of the Automotive Trade Association Executives, that represents executives of state and native dealer associations. Watson once was as an assistant soccer coach at the University of South Carolina, TrueCar said.

TrueCar’s network of taking part dealers shrank dramatically this year. The exodus gained steam once cluster one Automotive Inc., the fourth-largest U.S. dealership cluster based mostly on new-vehicle retail sales, dropped TrueCar, citing data-security considerations.

TrueCar conjointly has run afoul of regulators in many states over advertising practices and allegations that TrueCar was brokering vehicle sales through a pay-per-sale model.

Under that model, dealers solely pay TrueCar when a TrueCar lead leads to a vehicle sale instead of the additional widespread trade model within which dealers pay a monthly subscription for leads.

Leave a Reply

Your email address will not be published. Required fields are marked *